Product Explainer Video
With a newly updated Investigations product filled with new features, we decided to relaunch the solution. One touchpoint of that campaign was the explainer video below. We worked with a video agency to demonstrate how the product provides value for different personas including the whistleblower, the case manager, and the Chief Compliance Officer. Writing the script for this video was an exercise in brevity. Only having a matter of seconds to tell a story and emphasize key differentiators was a fun creative challenge.
Disconnected Dan & Connected Cathy
At GAN, our mission is to empower organizations to do the right thing. While it’s an inspiring cause, explaining to the world how exactly we accomplish that can be a daunting task. To best communicate how our products enable compliance officers, we decided to tell the story of two professionals who took different approaches to their technology solutions. We worked with a video production company to bring the story to life. Although the video is quite playful, it leaves the audience clearly informed on the main ways GAN differentiates from the competition.