COVID-19 Messaging Pivot
When COVID-19 began dominating media cycles and the public’s attention, it was essential to revise our content and events strategy to communicate our response to our customers and provide them with resources to help them navigate new challenges. Below are a few examples of how our messaging shifted in response to the global pandemic.
COVID-19 Communications Strategy
It became increasingly important to appropriately message our response to COVID-19 to our customers and prospects and provide them with value and support during this time.
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10 Ways Companies are Doing the Right Thing During COVID-19
The beauty of this post is that it really blends GAN Integrity’s mission of empowering organizations do to the right thing with highlighting some of the inspiring companies leading these efforts.
Pivot to Virtual Events
Due to growing concerns around COVID-19, we cancelled all in-person events and switched them to virtual gatherings to ensure everyone’s safety.The silver lining? Now we could promote to a larger audience. This allowed us to keep conversations going with prospects while providing value to the greater compliance community.