State of Beauty Influencers Report
When I was at Traackr, influencer marketing in the beauty space experienced massive growth. As a technology provider, we began working with brands including Shiseido, L’Oreal, Revlon, Tatcha, Coty, and amika to optimize their influencer investments. To address how influencers were changing the beauty space, we published Insights from Beauty: 7 Top Priorities for Brand Executives.
Insights from Beauty:
7 Top Priorities for Brand Executives
The report, published in partnership with Talk PR, dissects massive amounts of influencer data from the Traackr platform. The report presents a comprehensive global analysis of the impact of influencers on the beauty sector—an industry that has led the way in consumer influencer marketing.