A Data-Driven, Content-Led Approach to Beauty Influencer Identification
Influencer identification can be one of the most challenging pieces of the influencer marketing puzzle. I wrote this blog post in 2017, arguably at the height of the ‘wild west’ of influencer marketing, to provide marketers with a few straightforward ways to get started selecting influencers. The goal of this post was to highlight how the Traackr platform could be leveraged to quickly and intelligently identify influencers.
How should beauty brands select influencers to partner with?
It’s is no easy task. In fact, 79% of marketers cited finding the right influencers as a top challenge. The blog post dives into the top three ways beauty brands can identify the right influencers to work with.